15 years. 15 memes.

2001
WAA? – Waat Ass Architektur? Julie Marthe Hoffmann

15 years. 15 memes.

Description

15 years, 15 memes. The office turns on itself—not as a retrospective, but as a sampling. A former collaborator revisits built projects, their inhabitants, and clients to observe what remains once architecture leaves the drawing. What emerges is drift: spaces reprogrammed, details misused, intentions transformed. Architecture behaves like a meme—copied, adapted, sometimes misunderstood, yet persistently active. Fifteen short sequences retrace what happened—and what didn’t—through design, construction, and use. The project shifts from object to afterlife, where architecture circulates through repetition, error, and appropriation.

Video

https://www.dropbox.com/scl/fi/v15lxq8wyj3w91kyqc20q/XV_Mix_1.mp4?rlkey=v5rra6cxop1ke3nl518xqcd78&st=vbxqj9w9&dl=0

Category

Representing and documenting

LAA Edition

2026

Author(s)

2001
WAA? – Waat Ass Architektur? Julie Marthe Hoffmann

WITH

None

Client

2001

Year of completion

2025