15 years. 15 memes.
2001
WAA? – Waat Ass Architektur? Julie Marthe Hoffmann
Description
15 years, 15 memes. The office turns on itself—not as a retrospective, but as a sampling. A former collaborator revisits built projects, their inhabitants, and clients to observe what remains once architecture leaves the drawing. What emerges is drift: spaces reprogrammed, details misused, intentions transformed. Architecture behaves like a meme—copied, adapted, sometimes misunderstood, yet persistently active. Fifteen short sequences retrace what happened—and what didn’t—through design, construction, and use. The project shifts from object to afterlife, where architecture circulates through repetition, error, and appropriation.
Video
https://www.dropbox.com/scl/fi/v15lxq8wyj3w91kyqc20q/XV_Mix_1.mp4?rlkey=v5rra6cxop1ke3nl518xqcd78&st=vbxqj9w9&dl=0Category
Representing and documenting
LAA Edition
2026
Author(s)
2001
WAA? – Waat Ass Architektur? Julie Marthe Hoffmann
WITH
None
Client
2001
Year of completion
2025